Unlocking the Secrets of Visual Attention: Interactive Eye-Tracking Workshops during Senioralia 2023 in Lodz, Poland

In an age saturated with advertising, understanding how our eyes interact with screens has become a crucial skill. Enter the captivating world of interactive eye-tracking workshops – an immersive experience designed to reveal the inner workings of our visual senses and empower participants with the knowledge to navigate the advertising landscape more consciously.

Unveiling the Power of Eye Tracking

Welcome to the fascinating realm of eye-tracking workshops, where participants embark on a journey into the intricate realm of visual attention. These workshops promise an engaging exploration of how our eyes engage with screens, whether they're smartphones or television displays. Delving into the art and science of advertising, participants gain insights into the pivotal aspects that catch our eyes when confronted with various forms of promotional materials, be it a TV advertisement or a simple brochure.

A Hands-On Interactive Experience

The heart of these workshops lies in their interactive nature. Equipped with specially designed glasses integrated with sophisticated software, attendees dive into the captivating world of eye-tracking. Through these innovative glasses, participants are granted the ability to monitor and visualize their gaze on a screen, revealing the precise journey of their attention and highlighting the elements that command their focus. This real-time insight helps decipher the factors that influence concentration and attention.

Decoding the Art of Advertising

One of the central components of these workshops is the deconstruction of advertising materials. Accompanied by a seasoned specialist, participants are led through the intricacies of crafting compelling advertisements that captivate the human eye. Insights into color psychology, layout dynamics, and content arrangement are offered, shedding light on the clever strategies that advertisers employ to grab our attention and motivate us to make purchasing decisions.

Empowering Participants Beyond Advertising

The workshops extend beyond the realm of advertising, broadening their impact into the wider scope of digital usage. A presentation titled "Navigating Smartphone Usage" educates participants about the potential dangers that lurk in the shadows of phone usage. By understanding the risks and making informed choices, participants can adopt healthier and safer digital habits.

Easierphone: Where Design Meets Functionality

An exciting addition to these workshops is the opportunity to test the Easierphone application. Aimed at enhancing mobile phone usability, the application is installed on specially prepared smartphones, awaiting assessment from participants. Functionality and design are scrutinized, and valuable feedback collected through surveys aids in the continuous improvement of the application. This initiative is part of the European AAL program, with the ultimate goal of making technology more accessible and user-friendly.


In a world where screens relentlessly vie for our attention, mastering the art of conscious consumption is invaluable. Interactive eye-tracking workshops not only unravel the mechanics of visual attention but also empower participants to be discerning consumers in an increasingly visual world. These workshops offer participants the tools to navigate the intricacies of advertising and digital engagement while contributing to the development of more accessible and intuitive technologies. The fusion of science, creativity, and practical application makes these workshops an engaging and enlightening experience that transcends the boundaries of traditional learning.

Where Seniors' Activities Uncover Discounts?

As active seniors, you know that life's treasures include not only cherished moments but also the joys of saving money. From everyday essentials to special treats, there are numerous discounts tailored just for you. In this blog post, we'll delve into some fantastic locales where seniors' activities can uncover discounts, making your golden years even more vibrant.

  1. Dining Out:

Enjoying a meal with loved ones or savoring a night out is one of life's pleasures. Many restaurants extend discounts to seniors, typically ranging from 10% to 20% off your bill. Don't hesitate to inquire about available discounts; your server will be happy to assist. Popular restaurant chains like Denny's, IHOP, and Chili's often feature senior menus with reduced prices.

  1. Retail Therapy:

A day of shopping becomes even more delightful when you take advantage of senior discounts. Department stores such as Kohl's and Belk frequently host senior discount days. Furthermore, certain stores offer discounts on specific days of the week, so be sure to plan your shopping accordingly.

  1. Grocery Shopping:

Saving on groceries can make a significant difference in your monthly budget. Many supermarkets have dedicated discount days for seniors. AARP members can also discover exclusive discounts and promotions at select grocery stores.

  1. Transportation:

Whether you're navigating your local area or embarking on a journey, senior discounts can make transportation more economical. Public transit agencies commonly offer reduced fares for seniors, and Amtrak extends a 10% discount to travelers aged 65 and above. Airlines and rental car companies may also feature senior discounts, making travel planning more cost-effective.

  1. Entertainment:

Whether you're a fan of movies, museums, or amusement parks, seniors' activities unveil numerous discounts for senior citizens. Movie theaters frequently offer reduced ticket prices, and museums often have discounted admission rates. Explore local senior centers or clubs for group outings and discounted tickets to various entertainment venues.

  1. Health and Wellness:

As active seniors, taking care of your health is paramount. Discounts in this domain can be particularly valuable. Certain pharmacies offer senior discount programs for prescription medications, and Medicare provides coverage for many preventive services at no cost. Additionally, fitness centers, yoga studios, and community centers may offer reduced membership rates for seniors.

  1. Technology and Communication:

Staying connected with loved ones and embracing modern technology is essential. Many phone carriers, internet service providers, and tech stores feature senior discounts on plans, devices, and accessories. Don't hesitate to inquire about these savings to stay active in the digital age.

The golden years should be an era of exploration, enjoyment, and prudent spending. By tapping into the various discounts available to active seniors, you can make your retirement even more fulfilling. Remember, not all discounts are prominently advertised, so don't hesitate to request them when making purchases or planning outings. As you embark on seniors' activities that uncover opportunities for savings, you'll discover that your golden years can be as enriching as any other phase of life, all while keeping a bit of extra money in your wallet. Cheers to the discounts that help us embrace the beauty of active aging gracefully!

One Button to Alert Family in Case of Emergency: Introducing the Life-Saving Features of Easierphone

In critical situations, every second counts, especially for seniors who may require immediate assistance. Easierphone, the innovative app designed specifically for the elderly, introduces a groundbreaking feature to ensure their safety and provide peace of mind to both users and their families. With just one button, Easierphone enables users to alert their emergency contacts instantly.

In this article, we'll explore the life-saving functionalities of Easierphone, including emergency calls, simultaneous emergency SMS alerts, and a countdown for cancellation. Let's dive in and discover how Easierphone is transforming emergency response for seniors.


One Button for Instant Emergency Alerts

Easierphone simplifies the process of calling for help during emergencies. By pressing a single button, users can initiate a series of actions that swiftly notify their emergency contacts and provide vital information.

Emergency Call

When the emergency button is activated, Easierphone immediately makes a call to the first emergency contact designated by the user. This direct call ensures prompt communication with a trusted individual who can assess the situation and provide assistance.

Simultaneous Emergency SMS

In addition to the emergency call, Easierphone sends simultaneous SMS messages to all emergency contacts. These messages include crucial details such as the user's location, the time of the emergency, and the contact called during the emergency. This comprehensive SMS feature ensures that all designated contacts receive urgent notifications, enabling a rapid response.

Countdown for Cancellation

Easierphone understands that emergencies can sometimes be mistaken or resolved quickly. To address this, the app incorporates a countdown feature, allowing users to cancel the emergency call within 10 seconds of activation.

Flexibility and Control

The countdown feature gives users the flexibility to assess the situation and determine whether an emergency call is necessary. If the user realizes that assistance is not required or if the situation is resolved, they can cancel the emergency call within the specified timeframe.

Preventing False Alarms

By providing a window for cancellation, Easierphone minimizes the chances of false alarms, ensuring that emergency contacts are notified only when genuinely needed. This feature prevents unnecessary panic or inconvenience for both users and their emergency contacts.

Setting Up Emergency Contacts

When installing Easierphone, users have the option to set up their emergency contacts, who will be notified in case of an emergency. It is vital to ensure that the designated emergency contacts are trusted individuals who can respond quickly and appropriately.

Default SMS Application for Emergency SMS

To enable the emergency SMS feature, users need to set Easierphone as their default SMS application. This step ensures that emergency messages containing important details are sent seamlessly to all designated emergency contacts.

Easierphone's one-button emergency alert system is revolutionizing the way seniors can seek help during critical situations. With its immediate emergency call function, simultaneous emergency SMS alerts, and cancellation countdown, Easierphone provides a comprehensive safety net for elderly individuals. By simplifying the process of alerting emergency contacts and sending vital information, Easierphone ensures swift response and assistance in times of need. Remember, it's essential to set up and regularly update your emergency contacts within Easierphone to ensure accurate and reliable notifications. Additionally, don't forget to set Easierphone as your default SMS application to enable the emergency SMS feature for seamless communication during emergencies.